The process of a designer…by Valencia Taylor
My design process has six major stages: define, research, ideate, prototype, implement and learn.
I think to be a great designer, you have to be a problem-solver. Each project presented before you is a new challenge! Embrace the thrill and make it each one better than the last.
Stage 1. Define
To tackle a challenge, you must first define it. I like to get a background on the subject-content and go from there. It is also important to determine the target audience as this starts to formulate a visual concept and foundation for each project.
Stage 2. Research
Knowing my subject matter and understanding how to convey it in a manner that is both informative and engaging is my ultimate goal with each design. It is only through research of the history and development of content, and by working directly with the client, that you can accurately display their intent.
Stage 3. Ideate
This is where the fun begins! Ideas start to formulate and I begin to draw inspiration from all facets of life.
Stage 4. Prototype
Okay, now that I’ve formulated my ideas…it’s time to make them visual. To the blank canvas I proceed. I normally render around 2-3 designs and incorporate various ideas from Stage 3 to finalize a design.
Stage 5. Implement
As soon as the design layout is approved by the client, it’s time to build! This is where the actual learning process normally begins for me. Techniques are constantly changing, and in order to provide what the client needs, you have to stay on top of current trends and practices. With each project I learn a new skill, technique or life lesson…guaranteed.
Stage 6. Learn
Once the project is complete. It’s important to get feedback. I like to gather testimonials so others can see what clients have experienced first-hand.
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